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New Territory Lies at the Rim of the New Economy -
A territory that has been around since the beginning
of time, but is uncharted and foreign to most followers
of Christ in the 21st century. It's the territory of
work: the Fourth Frontier.
This Frontier is Ripe with Opportunity -
Business strategists Stephen Graves and Thomas Addington
approach this frontier with this outward observation
and the inward realization that we are commanded to
do so by our King. Unlike other God-ordained institutions
- church, family, and government - followers of Christ
routinely treat work as a necessity: something we must
do to make a living, a separate and disconnected entity
of existence. Addington and Graves show that work, in
fact, is ordained by God. By exploring such landscapes
as calling, devotion, stewardship, influence, integrity
and rest, readers can discover how to have a Kingdom
influence in the marketplace while living an integrated
life in the Fourth Frontier.
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